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As more baby brands saturate the market, success will depend on who can continue to adapt and respond to consumers' ever-changing needs. 

Leading baby care brands increasingly use AI-powered consumer and market insights  to stay ahead of the latest trends and grow category share. 

Using consumer insights & advanced data analytics to outpace other baby care brands

  • Surface white space opportunities by identifying met and unmet consumer needs
  • Guide product development by ranking emerging trends based on future sales value
  • Identify your next acquisition by mining the next big trend and emerging brands

 

  • Optimize marketing effectiveness by surfacing the most effective channels & messaging
  • Activate brand equity claims by understanding how your brand / product is perceived
  • Stay ahead of the competition by monitoring their movements and disruption threats

Collect and connect thousands of unstructured external data sources

Signals Analytics collects critical data from across the Baby Care market and applies patented NLP to analyze and contextualize it for real-time insights that accurately inform your go-to-market strategies.

  • Product Listings
  • Reviews
  • Social Media Posts
  • Point-of-Sale Data
  • Patent Filings
  • Competitive Activities
  • Key Influencer Posts

 

Signals Data Lake_2021_Baby Care

 

Choose a solution that fits your data needs

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Baby Care Playbooks
Baby Care Playbooks

Off-the-shelf insights across your market or within specific categories

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Customized Playbooks
Customized Playbooks

Tailor the playbooks to align insights directly with your company strategy

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API & Data Mart Integrations
API & Data Mart Integrations

Bring Signals Analytics into your existing data environment

One platform. Cross-functional benefits.

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Consumer & Market Insights

Consumer & Market Insights

Surface new trends and opportunities with continually connected & contextualized data sets.

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Data & Analytics

Data & Analytics

Connect unstructured datasets into your existing environment to discover new insights that drive data-driven decisions.

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Product Innovation

Product Innovation

Drive growth by optimizing product portfolios and surfacing new trends before the competition.

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Brand & Marketing

Brand & Marketing

Enhance brand positioning and messaging to optimize performance across the most relevant channels.

Increasing the impact of data across baby care organizations

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more successful product launches

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faster time to insight

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fewer product modifications post-launch

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accuracy in classifying unstructured data types

We'd love to hear from you

Are you looking for a next-generation advanced analytics platform that can help uncover trends and insights?