Signals Analytics is now part of the Kenshoo family!

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Make smart decisions across the product development lifecycle

By connecting more than 13,000 different data sources with industry-specific curated taxonomies, our platform surfaces unmet, under-addressed and hidden needs for food and beverage manufacturers, highlighting new business and marketing opportunities that put you on top of the competition. With coverage of more than 30 F&B categories, the Signals Analytics platform helps you make smart business decisions across the product development lifecycle.

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Data & Analytics

Data & Analytics

Connect disparate data sets and align insights to your business strategy, all in a single analytics platform.

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Consumer & Market Insights

Consumer & Market Insights

Gain faster time to insight with continually connected and contextualized external data sets.

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Product Innovation

Product Innovation

Drive growth and market leadership by uncovering white space opportunities.

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Brand & Marketing

Brand & Marketing

Enhance brand positioning and optimize campaign performance by tapping into real consumer sentiment.


Our platform helps the world’s leading food & beverage brands turn market trends into business opportunities

Food & Beverage

With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, tying the data to your business objectives.  

Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today's food and beverage brands.

Using patented NLP and AI technologies, Signals Analytics leads the pack in delving into the most granular product attributes so you can better optimize your product make-up according to what consumers really want. 

We continuously refresh our data, allowing for fast and timely detection of emerging trends and untapped opportunities that can impact M&A strategies.

Our platform connects and harmonizes a wide range of external data sets

  • Product Listings
  • Reviews
  • Social Media Posts
  • Point-of-sale Data
  • Demographic Data
  • Patent Filings
  • Competitive Activities
  • Key Influencer Posts

Data Wheel - Food & Beverage

Our platform surfaces actionable intelligence

  • Unmet and hidden consumer needs and wants
  • Origins, evolution, and associations surrounding a trend
  • Cross-category interactions
  • Product substitutes
  • Key Opinion Leader (KOL) assessments
  • Consumer sentiments across multiple channels 
  • Emerging research and innovations
  • Competitive developments 

In their own words

We'd love to hear from you

Are you looking for a next-generation advanced analytics platform that can help uncover trends and insights?