This year has seen a remarkable confluence of market forces that are testing many business plans and strategies. Evolving tastes, rapid adoption of new consumer trends, the shift to e-commerce, the rise of DTC brands along with COVID-19, an economic recession, social unrest, and an election are making it very hard to surface consumer insights that inspire businesses to take action. The need for increased precision and innovation from consumer brands is greater than ever before. The winners will be able to stay ahead of these rapid shifts in the market with decision-making that is agile, ongoing, and data-driven.
Signals Analytics’ AI-powered platform can help boost business outcomes by leveraging breakthroughs in NLP, machine learning, and other capabilities that get into an unprecedented level of granularity, enhancing the accuracy, relevance, and utilization of augmented analytics in the enterprise.
We’ve put together an eBook that showcases the types of consumer trends and insights that would be of interest to market insights teams, brand innovators, marketers, and business strategists. The spotlight is on frozen food, but as a configurable data platform that has connected data sets covering more than 40 FMCG categories, consider it more an invitation to further explore the power of augmented analytics and what it can do for your business.
Augmented analytics has uncovered consumer trends to help frozen food brands reach their target audience.
Beyond insights on the frozen food category, our new e-book demonstrates to all consumer brands the power of augmented analytics: