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Reckitt Product Innovation | Vitamins Minerals & Supplements Case Study

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Reckitt enriches its proprietary insights platform with data from Signals Analytics to support new product innovation

Learn how Reckitt supplemented the Amazon review and IRI sales data in its existing insights platform with additional, external data sources from Signals Analytics—enabling teams to make forward-looking decisions based on early consumer and market signals into upcoming trends.


“Our own, home-grown solution is a very powerful tool. But with the addition of Signals Analytics data we are able to provide much richer insights and answer questions with new levels of granularity and insight”  Ganesh Sivakumar, Head of Data & Analytics - Reckitt

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Chris Thatcher
5W Public Relations

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