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Market changes and the post-pandemic "new normal" of business will require a higher level of data sophistication for apparel brands to maintain growth and profitability.

Given historically slow product development and long go-to-market life cycles for apparel, sudden changes to market conditions and consumer behavior in the past year have left brands eager to become more agile. With niche competitors nipping at the heels of legacy category leaders, never has the need to understand and predict consumer sentiment, as well as competitor actions, been more important.

Data-driven decision making is no longer a “best-practice”. It’s survival.

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